Creating effective communications through targeted information design
Although companies are responding to customer demand by communicating through a variety of traditional and digital channels, they don’t always get the responses they hope for.
This can lead to poor cash flow, increased debts, a rise in inbound enquires, poor take-up of offers and high exit rates for important web pages. Often this is not a result of the actual information but the way it is presented.
RRD’s information design service helps our clients improve their communications through a deep understanding of language, layout and design. It improves customers’ experience by ensuring they’re provided with information that’s easy to understand and act upon.
How RRD’s information design experts can help you
- Our creative team gets your key messages and calls to action across with impact and clarity
- Our copywriters help establish the right tone of voice for your audience, channel and message
- Our colour consultancy experts make sure our designs suit the production methods
- Our technical expertise means your communications work correctly on the channel, format or device people see it on
- Place the correct information on an outbound document, such as a scan code, it can help downstream handling of returned mail
Why you should use RRD’s information design services
- We are a global company with extensive expertise in information design, from creation to production and delivery
- Our teams work together to ensure the communications we create and design are both impactful and cost effective
- We focus on end users — your customers — the people who receive, digest and react to the communications you send
- We are always looking for innovative ways to share information — but never lose sight of the tried and tested