The growth of digital and mobile technology means that customers and competitors are challenging today’s insurers to communicate seamlessly across a range of channels.
This digital disruption to established channels and processes within the sector comes at a time when insurance companies face challenges from new regulations and increased competition.
Competitors, free from the burden of legacy systems, are penetrating areas of the market and as a result, a majority of insurance firms see technological change as a key threat to growth.
At the same time, it’s easier than ever for customers to switch insurance supplier at the touch of a button.
So, what can you do to stay ahead in the marketplace and future proof your business?
Staying ahead in the new world of work
Traditionally slow to adapt to new technologies, the insurance industry is experiencing a surge in transformation, fuelled by increasing customer expectations.
Demand for a seamless, frictionless and differentiated experience is rising at every stage of the customer journey.
As emerging new technologies like wearables, IoT, and smart homes and cars redefine traditional distribution channels, so they enable a more connected customer experience and challenge existing business models.
The key to success is customer focus
Today’s insurers are planning to increase their investment in digital, and are aware of the need to have the people, processes and technology in place to facilitate a cohesive customer experience.
Positive customer experience plays a vital role in customer retention, loyalty and advocacy but is becoming increasingly challenging.
How RRD is supporting the insurance industry
As a leading provider of outsourced communication and business services, RRD works with many leading global insurers. Our experience in the insurance sector means our teams have a deep understanding of the challenges you face.
Our approach is to put the customer experience at the heart of every insurance business, connecting the customer journey through process management and the proven technologies used by digital front-runners.
We work with you to differentiate and enhance interactions with your customers at every touchpoint — in the channels and formats your customers want. Whether it’s establishing new ways of communicating via eDelivery and social media or collaborating on new product design.
For a full overview of our services, visit our services page.
Build loyal client relationships and future proof your company with RRD.