RRD manages, optimises and delivers content and communication on behalf of our clients. Whether the audience be internal or external stakeholders, and whether the output be digital channels such as social media, email, web or SMS, or the more ‘traditional’ methods of print, we combine our expertise in production of these platforms to take responsibility for all day-to-day operation and campaign communication and content delivery through our dedicated Marketing Resource Management system.
Digital content is consumed across multiple channels, not only via mobile and desktop devices, but also in store, on location, or in the field. Whether for customers, employees, or business partners, digital engagement should create a consistent, compelling, and contextual way of delivering a personalised user experience.
Immediate engagement options such as AI chatbots, interactive or personalised video and data insight provide engaging experiences for consumers and business alike. With Apple, Facebook and Microsoft are bringing virtual and augmented reality to wider audiences, we can help you get the most from these technologies to create more immersive and engaging customer experiences. This can deliver higher click-through rates, completion rates and higher ROI.
Campaign Management and Marketing Automation
Marketing automation is one area of technology that has seen significant investment, supporting lead acquisition, scoring and nurturing, sales database integration, dynamic segmentation and triggered communications.
Leveraging appropriate technology, we work with you at your site or remotely to provide advice and production support for all multi-channel marketing operations, campaign planning and channel execution, and drive marketing transformation. We combine this with our expertise in print, direct mail, email and POS production, and can take responsibility for all day-to-day operation and campaign delivery through our dedicated Marketing Resource Management (MRM) system.
Print Production, Mail and Distribution
High-quality, personalised printed still has an important role to play in an integrated, multi-channel communication and content strategy. The challenge for organisations is to know when and where to use printed communications, delivering them in the most relevant, impactful and cost-effective way.
RRD’s print management and procurement service seeks to optimise printed communications within a multi-channel strategy, utilising high-speed digital print technology, combined with the latest colour-fast pigment inks.
With a deep understanding of direct mail solutions we provide a package of services including mail, postal optimisation, data cleansing, creative design, bills, statements and notifications, and are experts in the disciplines of brand management, pre-press, procurement, printing, stock control and distribution, delivering end-to-end solutions that support digital-first strategies.