The FCA expects companies to fundamentally change their mindset about how to communicate effectively with consumers. The pace of innovation means that both firms and the regulators need to be able to adapt quickly to the fast-changing needs and expectations of consumers. Consumers are engaging with new communication technologies, leading to fast-changing habits and preferences, which mean that paper-based communications may not be the only way to meet the needs of today’s consumers.
RRD believes consumer engagement can best be achieved through firms rethinking: not just what is communicated, but also how it is communicated with consumers.
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