We asked 200 marketing, operational and technology thought-leaders how their businesses and customers would communicate with each other in 2018…
Independent research claims that more than three-quarters of retail banking customers still prefer to access statements online AND have them sent through the post. So much for the paperless revolution!
As recently as 2014, three-quarters of all current accounts in the UK were held with just four large providers. Not for long.
Our mobile phone is now the way in which most of us interact with digital content each day. Because of this, we are developing our multichannel customer communications strategy to fully encompass mobile usage and digital experiences.
More than 600 bank branches have closed in Britain in the past year[i]. Over the last decade, the figure is more like 3,000.
In the nine months from January to September 2016, more than 800,000 customers switched their current account[i].
Amid fierce competition for customers, banks and financial services organisations are looking for new ways to stand out from the crowd.
Customer Experience Management (CXM) is all about designing and managing customer interactions to meet or exceed customer expectations.