Meet our client:
Our client is a leading global airline. Its frequent flyer membership programme has 20 million members around the world. In 2011 our client approached us to help support their member communications, which includes the distribution of 1.2 million pieces of mail each year.
Loyalty club members buy nearly a quarter of all airline tickets worldwide. Our client saw the importance of producing relevant, compelling and high-quality customer communications – but at the same time needed to drive down their costs.
They needed support to manage both their multi-channel direct marketing and campaign management services. RR Donnelley was recognised as having the scale and expertise to produce, distribute and manage all our client’s printed and email communications.
Head of Airline Loyalty Programme
Future-proofing by differentiation
We efficiently manage the production of different personalised and non-personalised printed communications, from sourcing to fulfilment, which offers a differentiated customer experience and serves to future proof the airline’s business.
Reduced costs, added value for money
Our global buying power, extensive supply chain network and postal discounts mean that we can pass on the benefits of our print economies to our client.
Employing technology for enhanced results
We also work with digital communication experts and embrace the latest innovations in technology to maximise our client’s email delivery, open rates and click-throughs.
Real-time tracking for peace of mind
We have also put in place an innovative online platform to provide a single entry point for print management, campaign management, tracking and reporting.