By fostering an internal culture of customer obsession – living and breathing the journeys their customers take in order to engage with them, companies like Amazon have paved the way to what it truly means to be a digital leader.
In our insight paper “Digital Transformation: The Road to Becoming an Amazon” we have looked at how Digerati like Amazon have year on year managed to digitally transform their business model and introduce new products without ever losing sight of their customers.
Customer obsession is defined as the main component of any Digital Transformation strategy. But how customer-obsessed are you?
Look out for the fourth piece of our Digital Transformation insight paper: The road to becoming an Amazon where we discuss how organisational change and top-down leadership is another crucial factor in driving successful digital transformation strategies. Understanding the role of organisational change in your digital transformation objectives, landing on 07.01.19.