As the Marketing Director for RRD UK, I am faced with the same challenges as many of our clients. How do we meet clients’ needs, today and tomorrow? How do we respond to the market and keep our proposition current? What is our brand promise, and what does it mean from an engagement and operational point of view?
Every day we manage engagement challenges for our clients across a wide spectrum of industries, whether they’re B2B, B2C or with stakeholders. But the world of engagement is changing at pace.
Increasingly, data and digital are the engine and fuel which drive modern businesses and brands. As our clients are drawn into greater complexity and constant change, it can be hard to keep track of the fundamentals and solve the new engagement challenges that arise.
To help our clients meet these engagement challenges head on, we continue to develop new services, specifically those that are data and digitally led. As our new services expanded and strengthened our portfolio, it became clear that our proposition had to follow. Working collaboratively with our clients, we all came to the view that RRD was, more than ever, about future proofing businesses and brands.
Following an in-depth assessment of the market and our client needs, we set about writing a new story, one that resonates with our clients in a clear and compelling way and showcases everything that we can do for them.
Below, you can see how this new story comes to life in our brand intro film.
At the centre of our future proofing proposition is our expanded portfolio which is now united by a service framework, which we call our ‘Core’. Our Core places equal emphasis on consulting, creative, execution and insight. You can see more about our ‘Core’ here.
How we can help clients has never been so clear and we are very excited by this and confident of the benefits it will bring, both to our clients and to our own business.
I invite you to take a look around our new site for more details on our future proofing promise and how it is helping others do the same.