Clear consumer communications are important in the financial industries to build trust, engagement and loyalty between brands and their customers.
Independent research claims that more than three-quarters of retail banking customers still prefer to access statements online AND have them sent through the post. So much for the paperless revolution!
As recently as 2014, three-quarters of all current accounts in the UK were held with just four large providers. Not for long.
More than 600 bank branches have closed in Britain in the past year[i]. Over the last decade, the figure is more like 3,000.
In the nine months from January to September 2016, more than 800,000 customers switched their current account[i].